Challenge: To drive awareness of and traffic to Weber.com and their many online resources.
Solution: A multifaceted approach that included the Weber Grill Master video series, press release and article distribution and social bookmarking. We engaged bloggers and members of online communities/discussion forums in conversation about grilling resources and the newly released Weber Grill Master video series.
Results: We drove incremental traffic to the Weber.com through the distribution of search engine optimized press releases, articles, photos and video. The Weber Grill Master video series accumulated over 25,000 unique views in just the first two weeks.
