Second Life Online Graduation

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A Viral Movement: New Belgium Brewery’s Team Wonderbike

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A Social Media Initiative: Save the Poudre Coalition

A Buzzworthy Video: EducationDynamics “Never Stop Learning”

Second Life Online Graduation

Challenge: spread the word and garner attention surrounding the first ever, fully hosted, online graduation ceremony on Second Life.

Solution: digital campaign that included viral video, press release and article distribution, as well as conversation with the most influential higher education and elearning bloggers.

Results: We drove awareness surrounding the Bryant & Stratton College Second Life graduation ceremony. The viral video not only ran on CNN, but also gained the attention of Philip Rosedale, founder and chairman of Second Life, who attended the ceremony and gave a speech to the graduates.