Challenge: To drive awareness of and traffic to Disaboom.com, at the time, a newly launched comprehensive social network and information source for people touched by disability.
Solution: A multifaceted approach that included video, press release and article distribution, social bookmarking, and online reputation management to drive positive awareness of Disaboom. We engaged bloggers and members of online communities/discussion forums in conversation about issues of importance to the disability community and directed them to Disaboom as a resource for those touched by disability.
Results: We drove incremental traffic to the Disaboom website through the distribution of search engine optimized press releases, articles, photos and video. Our online conversation influenced the outlook of Disaboom from slightly negative when the site first launched to overwhelmingly positive in a span of eight months. In just over one year, the Disaboom videos have amassed over 150,000 views on YouTube alone.
