Our Work
|
A Viral Movement: New Belgium Brewery’s Team Wonderbike An Online Awareness Campaign: Disaboom.com A Social Media Initiative: Save the Poudre Coalition A Buzzworthy Video: EducationDynamics “Never Stop Learning”  |
A Viral Movement: New Belgium Brewery’s Team WonderbikeChallenge: spread the word about New Belgium Brewery’s Team Wonderbike initiative, a social movement that promotes green living by asking people to pledge to bike more and drive less. Solution: A comprehensive digital campaign that included viral video distribution and bookmarking, as well as conversation with the most respected sustainability, cycling and beer bloggers. Results: We drove awareness of and sign-ups for Team Wonderbike through thousands of views of the Team Wonderbike video and coverage on some of the nation’s leading bike blogs, including BikeMonkey.net and YourCycling.com. |
