A Buzzworthy Video: EducationDynamics “Never Stop Learning”
Challenge: To achieve maximum exposure for an educational video developed by EducationDynamics, the leading marketing and information services company dedicated to helping higher education institutions find, enroll and retain students. CSG|digital’s ultimate goal was to increase brand recognition of EducationDynamics in the education marketplace, build visibility for EducationDynamics to enhance relationships with existing and prospective clients, create leads for the EducationDynamics sales team and improve SEO standings and website traffic.
Solution: A campaign to support the release and impact of the video using a strategic blend of targeted content and interactive conversation by leveraging consumer journalist sites; EducationDynamics employees, clients, prospects and stakeholders; education-related blogs, discussion boards, and social networks; and establishing EducationDynamics-facing social networks.
Results: The video received several YouTube accolades, including Most Viewed Video. EducationDynamics has received 253 new web page links to this video. CSG|digital secured nearly 400 postings on blogs, discussion forums, citizen journalist sites, etc., resulting in more than 15,000 impressions among the few sites that provide metrics.
A Buzzworthy Video: EducationDynamics “Never Stop Learning”